Social Media Policy Development, Training, and Enforcement Guidelines for Healthcare Organizations
Global CompliancePanel
Global CompliancePanel

Global CompliancePanel
Global CompliancePanel
Training Options
 Duration: 60 Minutes  
Thursday, November 6, 2014  
10:00 AM PDT | 01:00 PM EDT
Live live online training only for one participant
Price: $175.00
Corporate Live Any number of participants from a single location (For multiple locations contact Customer Care)
Price: $375.00
Recorded Access recorded version only for one participant; unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Price: $225.00
Instructor Janet M. Kennedy
Product Id 800369
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Overview: Having a social media policy should be an integrated part of a healthcare daily management plan. Many questions arise when deciding how to safely engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

But there are risks in using social media without an understanding of the risk of violating patient privacy and HIPAA regulations. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways a poorly written (or non-existent) social media policy can negatively impact your company.

Crafting a social media policy is also a unique opportunity to get all stake holders at the table to set a clear understanding of social media use and develop a workable policy.

Why should you attend: Whether you have added social media to your institution's marketing plan or not, it's happening all around you. To protect your institution, your employees and your patients, it is essential to take the time to craft a social media policy. The development of a policy is not something that should be sent to the in-house counsel or marketing team alone to develop in a vacuum (or copy from another institution).

Crafting a social media policy is a unique opportunity to bring together disparate groups and individuals around your system to help educate, inform and create together a policy that is clearly understood. The social media policy team should also plan and implement the tools and training to support your public facing teams.

This 50-minute webinar for health care professionals will focus on protecting your healthcare system, employees and patients through crafting and implementing a social media policy.

Areas Covered in the Session:
  • Social Media Policy -Why?
  • Patient Privacy & HIPAA
  • Policy Examples
  • Crafting a Policy
  • Escalation
  • Enforcement
  • Employee Training
  • Key Takeaways
  • Questions & Answers

Who Will Benefit:
  • Directors
  • VP
  • Managers
  • Social Media Strategists
  • Content Managers
  • Physicians
  • Healthcare Practitioners
  • Nursing Staff
  • Administrators
  • Marketing Directors
  • Compliance Officers
  • Communications Manager or Directors



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