2-day In-person Seminar
Social Media Trends, Best Practices, and Compliance for Healthcare Professionals
By Janet Kennedy, Director, Marketing and Digital Strategy
Location : San Diego, CA | May 1st & 2nd, 2014 | 9 AM to 5:30 PM        Venue : WILL BE ANNOUNCED SOON

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Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook page, and 41 million check their profiles daily.* With this level of patient/consumer involvement in social media, healthcare providers need to become aware of its impact and have a plan to be engaged with their constituents.

Areas Covered in the Session:

  • Social Media Platforms
  • Benefits to providers, patients, and community
  • Success Stories
  • Social media violations
  • Social Media Compliance
  • Best practices
  • Key takeaways

Who Will Benefit:

  • Healthcare Staff
  • Administrators
  • Marketing Departments
  • Compliance Officers
  • Communications Teams

Why you should attend:

Social media strategy should be an integrated part of a healthcare marketing plan, though many questions arise when deciding how to best implement. Social media platforms, such as Twitter, Facebook, and LinkedIn, are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

However, there are risks in using social media without an understanding of the differences in platforms and the proper way to use them to communicate. Damage to the brand from HIPAA violations and potential lawsuits are some of the ways poorly implemented social media can adversely impact your company.

  • How does your practice use social media?
  • Do you have social media policies, best practices, and training to comply?
  • Do your employees maintain profiles, and do you monitor their activity?
Day 1 - Agenda
Day 2 - Agenda

Lecture 1: Social Media Trends, Best Practices and Compliance for Healthcare Professionals

Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook page, and 41 million check their profiles daily.* This level of opportunity to connect and engage the patient community, healthcare leaders, and staff also creates opportunities for violations of privacy and security, in addition to damaged company reputations.

  • Social media in the healthcare industry
  • Top social media platforms
  • Success stories and case studies
  • Social media violations
  • Social media compliance
  • Best practices
  • Q & A

Lecture 2: Social Media Content Development and Publishing Best Practices for Healthcare Organizations

Content is king in the online world. It is the foundation of your communications and can take many forms. A strategic content and publishing plan will enhance your brand, drive awareness, and impact business. Operating without a content plan leads to wasted effort, costly mistakes, and a confusing presence in the marketplace. In this session we will review strategy, planning, and publishing best practices for your healthcare organization.

  • Content objectives
  • Strategy to execution phase
  • Content creation and marketing
  • Publishing guidelines and review
  • Managing the process
  • Analytics: What works
  • Q & A

Lecture 3: Engagement: Best Practices for Healthcare Organizations on Top Three Social Media Platforms

The top platforms used in healthcare systems are Facebook, Twitter, LinkedIn, and YouTube. In this session we will examine the best practices in Healthcare for the first three social networks (YouTube will be the subject of a separate webinar). Keeping a focus on the concerns of HIPAA compliance and potential violations, we'll examine successes and potential pitfalls each platform presents.

  • Top three social media platforms
  • Examples of HIPAA violations
  • Security and privacy of patient health data
  • Tips for engagement on Facebook
  • Tips for engagement on Twitter
  • Tips for engagement on LinkedIn
  • Privacy, security, and compliance best practices
  • Q & A

Lecture 4: Social Media Policy Development, Training, and Enforcement Guidelines for Healthcare Organizations

Before engaging in social media or even setting up accounts, your healthcare system needs to have a social media policy. Creating a policy should be a team project to make sure all stakeholders have a voice in the process along with an understanding of potential violations. This webinar will break down the process of writing a social media policy and outline best practices in implementation.

  • Why social media policy
  • Factors to be considered
  • Policy development
  • Review and approval
  • Awareness training
  • Enforcement and sanctions
  • Q & A

Lecture 5: Social Media Reputation Management and Monitoring

Do you know what your marketplace is saying about you? Regardless of whether you have a social media presence or not, there are conversations happening on the web about your healthcare system, staff, and services. If you have a social media presence, you are in a better position to respond but may not be hearing all the conversations (e.g., if they are taking place in other platforms). In this session we will explore how to monitor and manage (not control) your online presence, so you are better prepared to handle a crisis management situation, keeping HIPAA compliance in mind.

  • Review of social websites/platforms
  • Monitoring your reputation
  • Monitoring tools
  • Reporting and record keeping
  • Q & A

Lecture 6: YouTube Best Practices and HIPAA Compliance

Video has become central to our lives, both business and personal. The use of video platforms, notably YouTube, can have important business implications for a healthcare system as well as potential HIPAA violation issues if used incorrectly. In addition, being aware of patient use of video (and public posting thereof) can present unintentional HIPAA consequences. In this session we'll review the best practices for video use and review potential pitfalls.

  • Video pervasiveness
  • Use for education, engagement, & branding
  • Best Practices
  • Developing a video strategy
  • HIPAA compliance review
  • Q & A
Register Online
Location: San Diego, CA | May 1st & 2nd, 2014
Price: $1,295.00     (Seminar for One Delegate)
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Until March 20, Early Bird Price: $1,295.00
From March 21 and April 29, Regular Price: $1,495.00
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Location : San Diego, CA

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Janet Kennedy
Director, Marketing and Digital Strategy

Janet Kennedy, CMD, is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm, whose clients include the healthcare, utility, financial, and franchise verticals.

She has served as President of the Triangle Interactive Marketing Association and on the boards of numerous nonprofits and trade associations. Janet is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders, in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social media coaching agency.
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