Max Reiboldt & Aimee Greeter

President/CEO, Coker Group

Max Reiboldt is president/CEO of Coker Group with 44 years of total experience, the last 25 years specifically focused on healthcare. He has experienced first-hand the incredible changes of healthcare providers, which uniquely equips him to handle strategic, tactical, financial, and management issues that health systems and physicians face in today's evolving marketplace. From his extensive work with health systems/hospitals, medical practices, and related healthcare entities, Mr. Reiboldt understands the nuances of the healthcare industry, especially in such a dynamic age. He understands healthcare organizations’ needs to maintain viability in a highly-competitive market. His experience of having “experienced everything” in the healthcare industry equips him to provide pertinent counsel to clients. Whether a transitional provider or a more cutting-edge healthcare entity, Mr. Reiboldt is uniquely qualified to work with these organizations to provide sound solutions to everyday and long-range challenges.

As president/CEO, Mr. Reiboldt oversees Coker Group’s services and the general operations of the Firm. However, his “first love” is working with clients, providing sound financial, strategic and tactical solutions to hospitals, medical practices, health systems, and other healthcare entities through keen analysis and problem solving. Working with organizations of all sizes, Reiboldt engages in consulting projects nationwide. An avid writer and speaker, he enjoys producing educational materials and sharing them via books, white papers, articles and speaking at national symposiums. His expertise encompasses physician/hospital alignment initiatives, hospital service line development, clinical integration initiatives, financial analyses (including physician compensation plans), mergers and acquisitions, hospital and practice strategic planning, ancillary services development, PHO/IPA/MSO/CIN development, appraisals, and most recently, “accountable care era” consultation. As the industry moves to adapting to many changes in response to healthcare reform, including the entire “volume to value” paradigm change, he leads Coker Group’s efforts in this arena.

Aimee Greeter is a senior vice president at Coker Group with specialized experience in alignment, accountable care responsiveness, hospital service line development, clinical integration initiatives, strategic planning, compensation, mergers and collaborations, operational issues, and financial management. Ms. Greeter works with non-profit and for-profit hospitals and health systems of all sizes, and larger single and multi-specialty physician practices to achieve their strategic and tactical goals. As the co-leader of Coker’s Finance, Operations and Strategy (FOS) group, Ms. Greeter manages the firm’s financial and transaction services for healthcare facilities throughout the country. The team works with some of the largest and most prestigious health systems in the U.S., as well as regional health systems, medical centers, critical access hospitals, outpatient facilities and medical practices in all 50 states. In addition, the FOS team regularly works with major for-profit healthcare entities on their financial and transaction strategies, including assisting on buyside acquisitions, divestiture of assets and strategic development plans.

A popular program speaker, Ms. Greeter is frequently engaged by highly-respected organizations across the nation to speak to health systems, medical groups, legal associations and other healthcare constituents. Her accomplishments include the authorship of numerous articles and books, and Ms. Greeter is often interviewed in healthcare industry publications. Prior to joining Coker, Ms. Greeter worked for Solvay Pharmaceuticals, where she conducted research and developed marketing initiatives in Solvay's commercial operations division. Ms. Greeter’s experiences also include working at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, where she conducted epidemiologic research on influenza and other healthcare related projects. Ms. Greeter attained a Bachelor of Science (BS) in Human Biology with honors from Michigan State University, and a Master of Public Health (MPH) in Health Policy and Management from the Rollins School of Public Health at Emory University.