Time: 12:00 PM PDT | 03:00 PM EDT
Duration: 3 Hours
Patient Engagement is the foundation of quality patient care and MACRA-MIPS Quality Payment Program reimbursement. The Internet, web sites, social media, email and text messaging are indispensable patient engagement tools. New patients increasingly rely on Internet-based reviews to choose a health care provider.
HIPAA Rules apply to all these new electronic patient engagement tools but are widely violated putting Covered Entities unnecessarily at risk. The HIPAA Rules are easy to follow, step-by-step when you know the steps.
Why should you Attend: This webinar explains the HIPAA Rules covering web sites, social media, email, text messaging and patient reviews in plain language with engaging visual images. And it explains how to follow easy steps to use powerful electronic patient engagement tools and comply with HIPAA.
HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear - and new. The first became effective with the HIPAA Omnibus Rule (September, 2013) followed by important guidance from the U. S. Department of Health and Human Services in 2014 and 2016. The new HIPAA Rules and a widely misunderstood 2015 Federal Communications Commission Order will be explained clearly and simply.
Appointment reminders, healthcare instructions, patient satisfaction surveys, health and wellness newsletters and recall reminders are just a few patient engagement tools sent electronically by regular (unencrypted) email and text messaging.
A simple 3 step HIPAA "safe harbor" that frees Covered Entities and Business Associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient.
HIPAA Rules for web sites, social media and patient reviews are older dating to the original Privacy Rule that became effective in 2003. However, they have been overlooked and subject to highly visible violations. This webinar will explain the HIPAA requirements and the simple safeguards for compliance.
The secret is - HIPAA Rules are easy to follow, step-by-step - when you know the steps.
Areas Covered in the Session: