This webinar focuses on HIPAA Rules for transmitting informational email and text messages to patients over an electronic communications network.
Patient Engagement is widely recognized as essential for improving the quality of healthcare in the United States. Coordination of Care through Patient Engagement is a cornerstone of MACRA and revisions of Federal healthcare payment policy. Certified Electronic Health Record Technology (CEHRT) includes secure patient portals and secure messaging. Encrypted text message and email products are available from vendors.
But patients overwhelmingly choose easy-to-use unencrypted email and text messaging systems. Tens of thousands of unencrypted appointment reminders, healthcare instructions, patient satisfaction surveys, health and wellness newsletters and recall reminders are sent every day exposing Healthcare Providers to unnecessary, easily avoidable risks. HIPAA provides a simple, but little known "Safe Harbor" for Healthcare Providers that permits unencrypted email and text message transmissions to a patient.
Why should you Attend: The HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear - and new. The first became effective with the HIPAA Omnibus Rule (September, 2013). Further, important guidance was published by the U. S. Department of Health and Human Services in 2014 and 2016. There is a simple 3 step HIPAA "safe harbor" that frees Covered Entities and Business Associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient.
There are widespread violations of the HIPAA Rules for communicating with patients by unencrypted email and text message - largely because Providers and Business Associates just don't know the rules - and don't understand what PHI really is - as defined by HIPAA. The HIPAA Rules and HHS/OCR guidance provide a simple, easy to use 3 Step Safe Harbor for using unencrypted email and text messaging to engage patients. This session will explain the 3 Step HIPAA Safe Harbor. The secret is - HIPAA Rules are easy to follow, step-by-step - when you know the steps.
Areas Covered in the Session: This webinar for HIPAA Covered Entities and Business Associates will cover: