Do you use Facebook groups to network with other healthcare providers? Do you manage a department that is looking into new ways of using digital marketing to attract more patients? Are you aware of all the ways that employees may use work devices to interact with others on platforms like Facebook, Instagram, Twitter, YouTube or LinkedIn? If any of these questions lead you to feeling unsure or curious, then this webinar is well worth your time.
We will discuss what the current ethical codes cover for physicians, nurses and mental health practitioners in regards to the ethical use of social media. In addition, we will look to any practice standards already in place.
This will be presented in the context of different uses for social media that seem most common to today's healthcare provider: Facebook pages, Facebook groups, LinkedIn networks, and private messaging in all the major platforms.
Last, we will cover the best practices for establishing a social media policy at your place of work and key language to consider when informing patients of their rights online and your digital boundaries.
This webinar offers guidance to establish a robust social media policy for providers, clinic owners and hospital administrators to reduce the risks that are raised when clinicians and patients co-exist in online communities.
With some basic education in marketing and compliance, webinar attendees will learn how to develop staff internally to be responsible and effective social media participants.
Why you should Attend:
Areas Covered in the Session:
- A brief review of the HIPAA Rules, ethical codes and practice standards that apply to social media platforms for the Healthcare industry
- An overview of the common ways practitioners use social media for work purposes and the possible ways their personal use of social media may misrepresent themselves or their place of business
- Simple principles for maintaining compliant social media accounts
- Factors to consider when assessing the risk of providers interacting professionally in Facebook groups
- Potential benefits of encouraging practitioners to embrace social media at work
- Possible risks to consider when practitioners use private messaging on social media platforms
- Items to pay special attention to in your patient consent and additional forms, as they pertain to social media use
- The importance of establishing a social media policy for your organization or practice, with key elements to include
Who Will Benefit:
- Marketing Principles
- Business Associate Agreements
- Content Creation
- HIPAA Compliance for social media
- Ethical codes of conduct for social media
- Practice standards for social media
- Social media policies
- Terms of service for social media
- User agreements for social media
- Disclaimers for social media
- Groups and private messaging for social media
- Privacy settings and other safeguards for social media
- Benefits of social media for healthcare marketing and patient care
- CEO, CFO, COO
- MD's and other Medical Professionals
- Behavioral Health Professionals
- Chief Information Officer
- Technology Director
- Practice Managers
- Marketing Professionals
- Communications Director
- Social Media Marketing Managers
- Web Developers
- Privacy Officer
- Information Systems Manager
- HIPAA Officer
- Health Information Manager
- Healthcare Counsel/Lawyer
- Office Manager
- IT Professionals
- Customer Service Representatives