HIPAA Rules & Safeguards - Social Media, Web Sites & Patient Reviews

MentorHealth
Date: Friday February 14, 2020
Time:

10:00 AM PST | 01:00 PM EST

Duration: 90 Minutes
Instructor: Paul R. Hales
Webinar Id: 801927
27 Days Left To Register

 Live 

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One Attendee
$299.
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$379.
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Overview:

The Internet is jam-packed with dangerous, highly visible HIPAA violations by Covered Entities on websites, social media pages and patient review sites.

The violations are dangerous and unnecessary. HIPAA spells out simple safeguards to protect Covered Entities that are easy to apply. But obvious violations in plain sight prove countless Covered Entities are at risk because they don't know or don't follow key HIPAA Rules. Bad advice from marketing consultants and the work of web site builders that have no HIPAA liability make the problem worse for Covered Entities.

This webinar explains the HIPAA Rules and safeguards for Web Sites, Social Media and reviews posted by patients about Health Care Providers. It will show you how to do what you want to do - engage patients and attract new patients on the Internet - and comply with HIPAA. You'll see the HIPAA Rules are easy to follow, step-by-step - when you know the steps.

Why should you Attend: You will see the common HIPAA violations that populate Web Sites, Social Media and Patient Review sites across the Internet and find out if your organization is committing one or more of them. You will also see the easy-to-follow HIPAA Rules to safeguard your organization and use Internet-based patient engagement tools without risking HIPAA violations and OCR enforcement.

Areas Covered in the Session:

  • HIPAA Rules covering Web Sites and Social Media - Clear, Unequivocal, Easy to Follow
  • How one quick look at a Health Care Provider's Web Site or Social Media Page exposes violations
  • Simple Required HIPAA Safeguards for:
    • Covered Entity’s Web Site
    • Social Media Web Site
  • HIPAA Rules covering Patient Reviews
    • Patient Review Violations and Dangers
    • HIPAA Safeguards for Patient Reviews
  • HHS - OCR Enforcement
    • HHS OIG Stark Warning - Prevent Medical Identity Theft
  • How to use Web Sites and Social Media to attract new patients, engage with existing patients and comply with HIPAA
  • How to avoid vendors offering non-compliant patient engagement and attraction products
  • How to spot and avoid bad marketing advice

Who Will Benefit:
  • Practice Managers -Covered Entities
  • HIPAA Compliance Officials
  • HIPAA Privacy Officers
  • HIPAA Security Officers
  • Patient Engagement Officials
  • Health Information Technology Supervisors
  • Risk Managers – Covered Entities
  • Health Care Providers practicing as individuals or in small groups
  • Group Health Plan Administrators
  • Third Group Party Health Plan Administrators
  • Covered Entity Senior Management and Owners
  • Attorneys for Covered Entities - In-house and Outside Counsel
  • Compliance Committee - Covered Entity Board of Trustees
  • Compliance Committee - Physician, Practitioner-owned Covered Entities
  • C-Suite Executives - all Covered Entities
  • Chief Compliance Officer - all Covered Entities

Speaker Profile
Paul R. Hales received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates.


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