Social Media, Marketing & Websites

Instructor: Paul R. Hales
Webinar Id: 800648

Duration: 90 Minutes

  • Recorded
  • Only for one participant ?
  • Price $179.

Overview:

Whether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential Breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this lesson, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development. This is more than posting a notice or opt-out message. This is an accurate, comprehensive and easy to implement way of patient engagement through examples and recent breaches. Your entire practice/business personnel should be aware of the harmful effects of the misuse of social media, marketing, and websites and the devices used to access these portals.

We all know the Internet is open for all to see. This includes the U. S. Department of Health and Human Services (HHS) and State Attorney General enforcement agents. A covered entity's breach for all to see! Misuse of social media, websites, or marketing can lead to HIPAA violations, lawsuits, and loss of patients and revenue. With HHS audits taking place and current violations with a minimum of $10,000 fines, it is the time for covered entities to become compliant while still keeping patient engagement through the ever growing electronic world.

Areas Covered in the Session:

  • Patient Engagement Tips: Protect Patients' Privacy and PHI, Build the Relationship
  • Social Media: Reviews, Testimonials, and Likes
  • Marketing: Phone Calls, Emails, and Text Messages
  • Websites: What to Post and Not to Post
  • Portable Devices and Electronic Communications Network

Who Will Benefit:
  • HIPAA Compliance Official (HIPAA Officer)
  • Compliance Director
  • Practice Manager
  • Privacy Officer
  • Security Officer
  • CEO
  • CFO
  • COO
  • Chief Information Officer
  • Information Systems Manager
  • Health Information Manager
  • Healthcare Counsel/lawyer
  • Office Manager
  • Contracts Manager
  • Chief Clinical Officer
  • Human Resources
  • Marketing Departments

Speaker Profile
Paul R. Hales received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates.


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